At Spirit 92.9, our mission has always been to provide the positive and uplifting programming for people of all sorts in Central Minnesota. There are those who believe that radio stations such as ours only focus on a small demographic of people. Radio, in general, especially mainstream radio, often uses a single listener profile as the basis for what they do. Therefore, most of the advertising, music, and personalities will be more attractive to a small, focused group. An example would be a station playing “light hits”, targeting professional women aged 35 to 50. For many stations, this strategy is successful. However, this method is not nearly as useful for an online Christian radio station like Spirit 92.9. It is a common belief that our brand of programming is meant to target middle-aged married women with children. The truth is; that is simply not the case.
Online Radio for All Types
The ability to broadcast Spirit 92.9 has been a great way for more people from all walks of life to be encouraged and enjoy the music we play. However, focusing on a larger demographic has been our goal since long before this technology was available. As an industry, it is true that women account for 60-70 percent of the audience on average. That means that men account for the other 30-40 percent. That is quite a balanced audience. Even these numbers, however, can be misleading. Basing your programming target on gender alone does not provide the entire picture. There are countless sub-categories for each including age, marital status, the number of children, profession, and many others. The demographic we target is just human.
Meeting You Wherever You Are
Everyone faces daily challenges and struggles. Some are minor while others may be catastrophic. The message of hope and encouragement can be a benefit to anyone, whatever their situation may be. For the business professional, the right song at the right time can change the course of their day. For the single mother struggling to provide, a kind message from one of our radio personalities can offer a ray of hope. For the child who had a difficult day at school, an upbeat rhythm can soothe their soul. We have always, and will continue to provide the programming that reaches out to all people and welcome anyone to listen online for encouraging and uplifting music.
Family-Friendly Spirit 92.9
Spirit 92.9 is dedicated to being your source for family-friendly radio programming in St. Cloud and throughout Central Minnesota. Our message is hope and encouragement, and we strive to be both positive and uplifting to all our listeners. We invite you to contact us for more information, song, and prayer requests, to offer your support for this ministry, or for any other reason. Call our studio line at (320) 257-0929 or office at (320) 251-1780. You can also email us at firstname.lastname@example.org, or visit our Facebook, Pinterest, or Twitter page. We are positive and encouraging, Spirit 92.9!
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