The soundtrack to your holiday season…All Christmas Music begins the day after Thanksgiving, through Christmas Day!
WHY ALL CHRISTMAS MUSIC?
Lots of prayer and consideration goes into the decision to play Christmas music this time of year. The most important reason we make the switch is because of the huge opportunity for outreach. People who may never otherwise listen to Christian radio will happily listen to Christmas music, and this provides a unique opportunity to introduce them to the radio station, the DJ’s, the true reason for the season, and what they can experience if they keep listening after Christmas!
Even though the music is different from what we normally play, the message is still the same. Christmas carols tell a story about a savior! Many unique songs are also mixed in from your favorite Christian artists, inviting us to experience that Savior this Christmas. We want EVERYONE in Central Minnesota to hear the good news! Christmas music is something we all know, recognize, and can enjoy together. At Christmas time, our audience nearly doubles! And we have been so encouraged by the countless stories of people who tuned in for Christmas Music, continued listening into the new year, and ended up continuing to listen all year long! Many who have connected with God for the first time, or have decided to deepen their faith. God uses Christmas music in an amazing way through Spirit 92.9!
Why not play a mix of regular Christian music and Christmas songs? With the goal being outreach and attracting those who don’t normally listen, research shows that a playlist of exclusively Christmas music is what these new friends are most likely to tune in and stay tuned in for. Familiarity feels welcoming! This provides a better opportunity for them to get to know more about the radio station, and to invite them to keep listening after Christmas.
Why play classic Christmas songs that don’t have a Christian message? With the goal again being celebrating the true meaning of Christmas combined with outreach, a mix of traditional and meaningful songs is what we’ve found is best received by the most people. The nostalgia of familiar Christmas songs along with ones specifically celebrating the birth of Christ creates a welcoming sound for current and new listeners.
THANK YOU for partnering with us in prayer for the many NEW stories of experiencing Spirit 92.9 and God’s LOVE that we look forward to hearing this Christmas! We appreciate you!
So what happens AFTER Christmas Day?
In the days following Christmas day, we know the celebration has really just begun! So you’ll hear a mix of Christmas songs that celebrate the birth of our Savior, along with the artists and songs you love the rest of the year!
If you have any questions, feel free to email me anytime!
Jessica Hart | Mornings & Program Director | Jessica@spirit929.com
